Jill Meneilley has over 25 years experience helping organizations solve business challenges using quantitative and qualitative Market Research. Leading the Ben & Jerry's Global Insight team for nine years, her team's research programs had impact from innovation to scoop shop strategy to global website and packaging redesigns and the development and optimization of communication campaigns, as well as launch of the brand in Japan, Brazil and Australia.
She learned from the best! Jill is RIVA-institute trained in Qualitative Research and Ethnography and has moderated focus groups and in-home interviews for a range of industries. She was fortunate to have begun her research career attending the A.C. Nielsen Center for Marketing Research, where she earned an M.S. degree.
Jill recently relocated from Vermont to Portland, OR and spends her free time trail running, mountain biking, and hiking with her dog Moby (the Mobius solution "lab"). She has run four marathons and has been on amazing adventures and food experiences in 46 countries.
She learned from the best! Jill is RIVA-institute trained in Qualitative Research and Ethnography and has moderated focus groups and in-home interviews for a range of industries. She was fortunate to have begun her research career attending the A.C. Nielsen Center for Marketing Research, where she earned an M.S. degree.
Jill recently relocated from Vermont to Portland, OR and spends her free time trail running, mountain biking, and hiking with her dog Moby (the Mobius solution "lab"). She has run four marathons and has been on amazing adventures and food experiences in 46 countries.